The U.S. Food and Drug Administration today announced the launch of a national public education campaign to prevent and reduce tobacco use among youth who identify with the hip-hop peer crowd \u2012 a hard-to-reach group that is frequently exposed to pro-tobacco images and messages. The FDA\u2019s new campaign, “Fresh Empire,” is designed to reach the approximately 6 million multicultural youth ages 12\u201317, specifically African American, Hispanic, and Asian American\/Pacific Islander youth, who are open to smoking or are already experimenting with cigarettes.<\/p>\n","protected":false},"excerpt":{"rendered":"
The U.S. Food and Drug Administration today announced the launch of a national public education campaign to prevent and reduce tobacco use among youth who identify with the hip-hop peer crowd \u2012 a hard-to-reach group that is frequently exposed to pro-tobacco images and messages. The FDA\u2019s new campaign, “Fresh Empire,” is designed to reach the … Continue reading FDA launches national public education campaign to prevent and reduce tobacco use among multicultural youth<\/span>